GEICO

Greensavers

Role: Producer, Art Director, Copywriter, Composer & Sound Designer

Greensavers was sold in alongside Radvertising’s second round, but built for longer pre-roll placements (:15/:30). Instead of cramming in GEICO’s typical “15% or more” messaging, we dropped the brand into a nostalgic screen saver world inspired by retro PCs. The two :15s ran on their own and as a combined :30 in select placements. As with Radvertising, I handled everything except the animation itself: art direction, copy, music and sound design. The best part of the longer format was getting to flex my songwriting. I enjoyed reading the hundreds of comments praising both the visuals and the music.

Agency: The Martin Agency
Animation: Deven Langston
Music Publisher: Overcoast