GEICO

Radvertising

Role: Producer, Art Director, Copywriter, Composer & Sound Designer

Too many six-second ads are just cut-downs packed with messaging, so I wanted to make something people would actually enjoy watching. Since GEICO's branding is already strong, these spots didn't need any extras. I proactively built a handful of concepts with an animator friend and presented them to GEICO (through The Martin Agency). GEICO loved them so much that they asked for a second round immediately. I was later told they outperformed every other six-second asset GEICO had aired up to that point. Other than the animation, I handled everything else: art direction, copy, music and sound design.

Round One

Agency: The Martin Agency
Animation: Deven Langston
Music Publisher: Overcoast

Round Two

Agency: The Martin Agency
Animation: Deven Langston
Music Publisher: Singing Serpent