Cracker Barrel

Get Your Season’s Worth

Role: Executive Producer

Get Your Season’s Worth was our first campaign with Cracker Barrel, and the brand’s first national push since its 2025 rebrand made headlines. No pressure. We shot in Lebanon, Tennessee, where the very first Cracker Barrel opened in 1969, with director Ben Callner on live action and Joy Kilpatrick on tabletop. These holiday spots celebrate what people already love about Cracker Barrel, from its all-day breakfast to the limited-time holiday menu. Longtime fans get something new without losing what they came for.

Agency: Mischief @ No Fixed Address
Production Companies: Hungry Man (Live Action), Prettybird (Food)
Directors: Ben Callner (Hungry Man), Joy Kilpatrick (Prettybird)
Editorial & Finishing: Mackcut
Color: Trafik
Music & Mix: Hyperballad