Opendoor

Halftime Showing

Role: Senior Producer

New York Festivals Gold

Opendoor makes selling a home so easy you could do it during a Super Bowl halftime show, so we did. We found a real Georgia family who were in the market to sell and live-streamed a true open-door walkthrough of their home during halftime. Then, in the third quarter, the family announced their decision to sell in a live 30-second broadcast spot. We even brought in a full marching band to celebrate. Inclement weather threatened to shut us down, but we went live right on cue. In the weeks that followed, cash offers in the market jumped 31%.

Case Study

Super Bowl Halftime Showing

Agency: Mischief @ No Fixed Address
Production Company: Strike Anywhere
Director: Pete Marquis

The Spots

Agency: Mischief @ No Fixed Address
Production Company: Strike Anywhere
Director: Pete Marquis
Editorial & Finishing: Mackcut
Color: Company 3
Record & Mix: Another Country

Recognition

Effie Awards: Finalist (Experiential Marketing)
Webby Awards: Nominee (Best Event Activation)
New York Festivals: Gold (Earned Media)