Tinder

It Starts with a Swipe

Role: Senior Producer

3× Effie Gold

It Starts with a Swipe was Tinder’s first-ever global campaign and a full relaunch for the brand. These spots cover every stage of modern dating, from flings to forever. Shot in Barcelona with directing duo Los Pérez, the first round was an immediate hit, and Tinder brought us back for two more campaigns. We produced 11 spots in nine months. That steady presence helped return Tinder to growth and push it past Hinge in brand preference.

Case Study

Round One

Agency: Mischief @ No Fixed Address
Production Companies: Biscuit Filmworks, Grayskull (Service Co.)
Director: Los Pérez
Editorial: Rock Paper Scissors
Finishing: Parliament
Color: Royal Muster
Sound Design & Mix: Grayson Music Group
Music: Banjo Soundscapes

Round Two

Agency: Mischief @ No Fixed Address
Production Companies: Biscuit Filmworks, Grayskull (Service Co.)
Director: Los Pérez
Editorial: Rock Paper Scissors
Finishing: Parliament
Color: Company 3
Music & Mix: Grayson Music Group

Round Three

Agency: Mischief @ No Fixed Address
Production Companies: Biscuit Filmworks, Grayskull (Service Co.)
Director: Los Pérez
Editorial: Final Cut
Color & Finishing: Metropolitana
Record & Mix: Grayson Music Group

Recognition

Effie Awards: 3 Gold (Corporate Reputation, Leisure & Recreation, Renaissance), Silver (Youth Marketing)
The One Show: Merit (Creative Effectiveness)
Clio Awards: Shortlist (Production Design)