Tubi

That Should Be a Tubi Movie

Role: Senior Producer

Every so-bad-it’s-good idea on the internet gets the same reaction: “That should be a Tubi movie.” For Tubi’s first Super Bowl live stream, we took that literally. We teamed up with three of the Big Game’s buzziest advertisers (poppi, NERDS and e.l.f.) to continue their in-game spots as B-movie trailers only Tubi would stream. Pulling it off meant wrangling three outside brands, their agencies, and each spot’s original directors, production companies, actors and influencers. There were a lot of moving parts (and a lot of emails), but it all came together in time for kickoff. Tubi even promised to make the movies for real if fans showed enough love.

Case Study

poppi – Greasers from Space

Agency: Mischief @ No Fixed Address
Production Company: Biscuit Filmworks
Director: Jeff Low
Editorial: Arcade
Color: Company 3
VFX & Finishing: Transformer
Music: Warner Chappell
Record & Mix: Sound Lounge

NERDS – My Gummy Hero

Agency: Mischief @ No Fixed Address
Production Companies: Framestore Pictures, Capital Media (Service Co.)
Director: Tom Routson
Animation & Finishing: Framestore
Color: Company 3
Music: Butter
Record & Sound Design: Bronx Audio
Mix: JSM

e.l.f. – Trial & Terror

Agency: Mischief @ No Fixed Address
Editorial: Arcade
Color & Finishing: The Mill
Music: Warner Chappell
Record & Mix: Bronx Audio

Recognition

The One Show: Merit (Use of Media in Branded Entertainment)
Clio Awards: Shortlist (Partnerships & Collaborations)