Heinz

Tip for Heinz

Role: Senior Producer

Cannes Lions Bronze · Effie Gold · One Show Silver Pencil

Everyone knows “it has to be Heinz,” so we gave fans a way to speak up when it wasn’t on the table. At Heinz-free restaurants, diners could add a $1 “Tip for Heinz” to their bill, putting their money where their mouth is. Heinz paid them back, and restaurant owners got the message right on their receipts. We shot the film in Mexico City with director Maca Rubio, then amplified the activation with a handful of animated assets for social. Diners loved it, and the campaign earned a Cannes Lion, an Effie Gold and a One Show Silver Pencil.

Case Study

The Spots

Agency: Mischief @ No Fixed Address
Production Company: Easy Mondays
Director: Maca Rubio
Editorial & Finishing: Lost Planet/Black Hole
Color: Sam Gilling
Animation: A Fresh Face in Hell
Animation Director: Reece Parker
Sound Design & Mix: Another Country

Recognition

Cannes Lions: Bronze (Creative B2B), 4 Shortlists
Effie Awards: Gold (Media Idea), Silver (Engaged Community)
The One Show: Silver Pencil (B2B Communications)
D&AD: Wood Pencil (Direct)
Clio Awards: Silver (Media), Bronze (B2B)
Webby Awards: Webby Winner (Best B2B Campaign)
ANDY Awards: Winner